Another day, another Wowprime Group restaurant. Taiwan’s good industry juggernaut has just about tackled everything, from steak to Japanese to Teppanyaki to hotpot. Just as I was wondering when they’d venture into Italian, out comes Ita (義塔), a new establishment that follows in their predictable but comfortable set course tradition.
As at the date of my visit in March 2015, there was only one store in Taipei, one in Taoyuan and two in Taichung, though if it is successful — and I think it will be — I’m sure the franchise will branch out very quickly.
The decor inside the store is fairly typical of Wowprime restaurants. Comfortable, clean, and probably designed by the same people. It’s a very child-friendly place that has ample baby and child seats for all ages and free soup and bread for the young ones. They have a semi-open pizza kitchen but we were seated at the other end so we didn’t see them in action.
Ita belongs to the lower end of Wowprime’s price spectrum. Each set is just NT$380 +10% service charge, and you get bread, salad, soup, a main course, dessert and a beverage. You can also just get a main course without all the extras for NT$280, which is also the price for a fried share plate that contains chicken wings, fish and French fries.
First up, some bread. Fresh, warm, and with butter. Not bad.
We ordered both salad options, the cold Caesar, which appears to have no chicken.
And the warm roasted vegetables.
This is the corn soup for the kiddies (also an option for the adults). Creamy.
We also got the pumpkin soup, probably their best soup.
And the tomato vegetable soup, which was average.
Choosing the main course was very difficult because they have so many options. They have five types of pizza and nine types of pasta/risotto. We were so lost, because everything looked so good in the menu photos, that we even ordered an additional pizza. In the end, we got two pizzas and a pasta.
The first was the Margherita, with tomato and basil. It looked pretty good and tasted pretty good. Obviously not on par with some of the pizzas I’ve had elsewhere, but for the price it was very good value.
The second was their only mix-and-match pizza, the half-Hawaiian, half Hakka pork pizza. Pretty good too. The kids liked the Hawaiian. The Hakka pork was a little salty but I think that’s the way it’s meant to be.
We kind of wanted steak too, so we got the roasted garlic pasta with steak. Surprisingly excellent. The pasta was cooked to perfection and the meat was fairly tender. The sauce that came with it was super.
As for the dessert, we got the banana chocolate cake.
And the berry milk pudding. Loved the milk pudding. The banana chocolate was OK.
Overall, a place I can see myself coming back to. It’s not gourmet cuisine but it’s very solid and ranks as one of the above average Wowprime restaurants. The affordable pricing makes it especially attractive. Most of all, it’s the variety in the options of main courses that make me want to come back and try again.
Website (Chinese): http://www.itahouse.com.tw/index.htm
Address: No. 99, Section 1, Chongqing S Rd, Zhongzheng District, Taipei