Finally, a bit of sense and decency.
Warner Brothers has announced that the first part of Harry Potter 7 will no longer be released in 3D because they could not prepare the effects in time for release in November. Let’s commend them for pulling the plug rather than tricking naive audiences to fork out exorbitant charges to watch a crappy 3D version of the film.
I have been pretty vocal in my disapproval of this current 3D craze at our cinemas at the moment. So far, only two films of the many I have seen in 3D have actually added a net positive to the movie experience — Avatar and Final Destination 3D (the film was still crap but the entire film was centred around this gimmick). Everything else, from Clash of the Titans to Alice in Wonderland to Piranha 3D, has been awful and nothing more than a waste of viewers’ hard earned money.
Jeff Katzenberg from Dreamworks said it best about the 3D phenomenon when it came to Clash of the Titans:
You cannot do anything that is of a lower grade and a lower quality than what has just been done on Clash of the Titans. It literally is ‘OK, congratulations! You just snookered the movie audience. The act of doing it was disingenuous. We may get away with it a few times but in the long run, (filmgoers) will wake up. And the day they wake up is the day they walk away from us and we blew it.
And yet, we keep falling for the scam because we continue to believe that 3D somehow makes a movie better. When I first heard about HP7 in 3D I wasn’t totally against it because I thought it might be cool to see magic, flying and Quidditch in 3D (do they even have Quidditch in the final book?). But now, I’ve finally come to my senses. No more 3D unless everyone starts to claim that it is a must.
The frightening thing is that there appears to be no end to 3D mania. We’ve got Saw CLXIV (or whatever it is) coming out shortly. George Lucas continues to milk what’s left of the Star Wars udder by bringing out 3D versions of the old films next year. Not to be outdone in the ‘can’t let go’ department, James Cameron is apparently re-releasing Titanic in 3D too in the dickiest move since announcing that he is ‘The King of the World’ at the Oscars. And when The Hobbit is finally made, you can be pretty certain that there will be a 3D version of that too.